A box saved my Dad’s truck

Last year was a really a fantastic year for weather.  I was able to enjoy being outside and it also hit perfectly for hunting season.  I am an avid outdoorsman and enjoy keeping our family woods in great shape.  I am a friend of conservation and keeping our land and the animals on it safe and healthy.  Now due to overpopulation of certain animals keepin our land healthy and safe actually means hunting regularly. If the Deer are not kept in control the crops that grow on our land get destroyed.  They are eaten and trampled by the excess deer and the damage is thousands of dollars every single year.  Sometimes hundreds of thousands of dollars of damage can be done if animals are left to roam freely. 

Last year I was able to have one of the best hunts of my life.  I was deer hunting and it was the second day.  I was borrowing my fathers truck because I needed a vehicle to move the deer if I ended up with one and my truck was getting worked on.  So this morning my dad was nice enough to let me go and drive out with his. 

It was like most days, I spend the morning in a tree stand and after that I decided to head back, but I wanted to do one last walk around the woods before I left.  So I decided to stalk the woods.  This is a slow walking of the woods making sure to not have the wind at my back and give my scent away.  This year the walk was worth it.  About 20 minutes in I had walked 200 yards and spotted the buck of a lifetime.  In my location in the country a large deer is around 150 lbs.  This Buck was 174 Lbs after being field dressed.  So I ended up stopping when I spotted him and took a perfect shot. 

It ended up being a great shot and he dropped right there.  I dragged him out of the woods and onto the field.  Now this year the woods drag was about 30 minutes of dragging a 200lb deer.  This is a big hard and I usually get them to the field and drive my truck to go and pick him up and take the deer to processing. This year the field was wet, and filled with clay and mud.  It was so thick that no truck or ATV would be able to make it through.  So I had to drag a 200lb deer across 250 yards of clay and mud.  Now my fathers truck was not lined in the bed.  That means that a wet, muddy, bloody deer would soak right into the bed and cause lots of rust issues. 

It took two hours to get the deer to the truck and I was beyond exhausted. I didn’t know what to do because if I put it in the truck bed it would destroy the bed.  Blood and mud and clay simply would cause rust problems and it was a big problem.  Luckily, inside behind the seats was about 4 cardboard boxes.  These cardboard boxes were the savior of my trip.  I was able to cut them up and line the entire bed of the truck. I popped the deer up on it and boom. It was a perfect safe fit.  With 4 layers of box the bed did not get touched by the, blood, clay, or mud.  What a day, what a hunt!

Omnichannel Packaging

There are a lot of people looking at different types of packaging for this. Some consider physical space, like a brick and mortar store, to be a thing of the past.  There are now more “online only” options.

However, omnichannel packaging combines both of these, and makes it even better for you as well.

There are now more and more people purchasing than ever before and retail is super strong. That way, people are able to keep it going, and don’t have to worry about it failing. Both physical packaging and online packaging are starting to move towards omnichannel packaging for your needs. 

This Integration 

A lot of retailers are considering their physical store as a sort of omnichannel. Some have even created the purchase of different items online to be grabbed at the store. There are also now options to get items shipped out when they’re not provided in their stores. This is something that’s started to also start to get into the realm of fulfillment services. 

There are now click and collect options too, where once the order is made, they’re collected, and then sent out. 

Both online and physical stores are coming together, and this is the result of these differences. 

These implications for Packaging 

A lot of logistics do change with this. for a lot of it, it involves the complexity, and the volumes of such. This comes from the growing standards of this integration on an omnichannel level, and attention to service levels. This makes it necessary for you to review both the distribution and the warehouse parts of this. this is something that also comes with a look towards sustainability along with the packaging that’s there.

Rethinking this also means implementing a ton of different solutions that allow you to create this omnichannel model for your business. 

When to Get omnichannel packaging 

One thing that you should keep in mind though, is that it’s not for everyone.

Here are some things to consider, and when you should look at omnichannel packaging for your services. 

• The brand sells a lot at their brick and mortar stores already.
• There is a need for consistency across all brand channels 
• You’ve got a lean and decently integrated supply chain that you can simplify it 
• The packaging is able to be made smart, and you can get the user data through the use of this. 

These are some of the things that you should look at before you consider. If you’re still struggling with putting together this in order to make this omnichannel, then you might want to consider talking to someone and getting a feel for those needs. 

Some people do benefit from omnichannel packaging when they first start. They might start to, of course, also look at the major differences that come with this packaging. A lot of people also see a difference when they are able to put everything on the right channels, creating the ideal solution for your needs.

If your brand is able to make this work and are able to create the ideal channels for all of your marketing needs, then you’re not alone. A lot of people can benefit from the introduction of omnichannel, and all of the different aspects of this. many are looking at the difference that this makes, and the implications of utilizing this omnichannel experience.

Marketing Data mangement platform and Omnichannel concept image. Omnichannel element icons on abstract furniture mart background.

For those interested in growing their packaging business, this is it, and if you think you can use this to generate your sales, consider adding this to your packaging line to create a seamless experience. 

Tips for Display Boxes that Work

If you’re trying to showcase a product, you want to have a good product box, along with a design. Without that, there’s a chance that the shipment may break, and there might be problems with stockpiling these boxes. This will impact the sales figures, inevitably tanking the brand. 

The liability of products also is something that’s a huge concern. The last thing you want is customers pissed and suing you because you put the wrong label on a pack. You don’t want to be on the wrong end of a lawsuit, and it can definitely be important to ensure that if you’re a business, the ideal way to stay afloat is to have the right boxes that work. Here are a few tips that really help businesses of all kinds. 

Label Correctly 

Labels are the first and most important part of designs of packaging. Labels will indicate the product, and what it’s about. Misleading labels will impact the business and cause your business to suffer. Below-average labels convey the information that nothing really matters, and they should keep moving. 

Obviously not what you want, right? Well, the right labels set you apart from others, stopping customers the second that they see this. it cries to the customers to take a look at this, and also to show off what’s really inside. 

Having good fonts, readability, color schemes, and the like are important for considerations. 

Openings that are Functional 

If the product is one that should be examined before customers pay for it, such as t-shirts and the like, you want to offer an opening that’s functional within display boxes. You may wonder what functional openings are. Well, functional lids serve the purpose of easy access to products before you make the purchase. Display boxes that are customized offer this option. 

Make the Size Reasonable 

You don’t want to make the product too big, so you want to make sure that the product stays within the parameters, and the requirements for weight. 

It’s obvious, but you’d be surprised at the sheer number of business owners that overlook this. with shipping costs increasing, you don’t want to mess up the size and space.  Even getting it a little off can eat at product margins, so keep that in mind! 

Make this Last 

Finally, you want to make this last. Durability is important to consider. The worst distributors will make their packaging falter the second it’s dropped. You don’t want everything to break from one jostle or movement. That’s why getting the right customized display box that’ll withstand all of the handling will protect the cargo from any problems during the shipping process. 

If you think you need to add more to it, definitely test it before you send. You don’t want to be seen as wasteful, but if you have a product that’s fragile, it’s better to err on the side of caution. 

And there you are! Here are four tips that’ll be used to help with displaying these boxes. If you’re someone looking to improve your branding and the experience that you want to give to others, then you’ll want to look at customized packaging.  These are sorted out, and they give you the best price possible, and will benefit you a ton, especially once you get the right help. 

Ensure that your product has everything you need, for the right display box matters. 

It can make a difference between the sales being up, and being down, so if you’re a brand looking to really shine, then you’ll want to consider these product options, and fix your boxes based on this.